Segment data platform
Audience building
When engaging in a digital marketing project
It is crucial to target the consumers that best suit your brand, message and goals. Your Target Audience has various characteristics that can be summarized into actionable segments. We use Advanced Algorithms to funnel the most engaging real users into live and location smart segments allowing you to deliver your brand and message to those that actually matter
How our segment data platform works
With direct agreements with the strongest publishers we bring the most reliable data assets from a variety of verticals. Fusing multiple data layers with advanced algorithms we create unparalleled, real world, audiences.
Our technology ensures data hygiene so that segments are fraud clear and always relevant so that you submit your ads only to real users and only to those who meet the desired result you are entitled to .
Why use segments?
The answer is very simple, The accuracy of your targeting is just worth it.
The need to address the correct audience & at the right time is the cornerstone of any marketers strategy. Today we are able to measure, A/B test and account for each impression. When using predefined Segments your starting point is, Just better.