PPC - Eloxon

Pay per click advertising

Passionate Google adWords experts who know the Ins and outs of making Google work for you

What is Google PPC (Pay Per Click). Why Use It?

PPC is a marketing strategy in which you can bid on keywords in the search engines. By running Google PPC ads, you can get clicks to your website by paying a small fee per keyword.

Instant traffic if your SEO hasn’t kicked in yet.
Your Local SEO area may be very competitive
You want to bid on additional keywords or competitor brand names

Here is how PPC works

An Organic search is a search in search engines when there is no local intent. The searcher is looking for information not based on a specific location.

Will you be making a pizza or ordering one? People search “how to make a pizza” which is an organic search or they will search “pizza near me” which is a local search.

Can I just set it and forget it?

Say you are a Roofer in Naperville and someone types roofer naperville into Google.

With Google PPC ads, your listing appears at the top of the result as a sponsored ads and the user clicks on your result.

Your business pays for the click and you now have a chance to convert your website visitor into a customer.

PPC Numbers

Average
ROI

1 %

Average business turns $3 in revenue for every $1.60 they spend on Google Ads. That’s an ROI 87.5%

brand awareness

1 %

Google reports that search ads can boost brand awareness by as much as 80%

results
pages

1 %

Roughly 52% of people shopping online prefer to click on paid advertisements atop Google search engine results pages.

clicks
made

1 %

40% of all clicks made on Google search engine results pages (SERPs) go to each page top three advertisements.

Ready to get more customers?

Our digital marketing agency specializes in digital and marketing for businesses of all sizes. Our business exists to grow your traffic and conversions and we love doing so.