Programmatic advertising

Sophisticated programmatic advertising

We know the optimum programmatic advertising methods for your business

Programmatic advertising

Programmatic advertising has changed the way businesses operate. It’s made companies like Audi and The Economist much more successful in their advertising campaigns. In fact, if you use programmatic advertising, you could enjoy a conversion rate that is four times higher on average than traditional advertising methods.

What is programmatic advertising?

To put it simply, programmatic advertising refers to the automated buying or selling of ads online. It means buying ad space and placing ads automatically using algorithms. Until recently, this was a time-consuming, manual process. It involved requests, negotiations and manual orders. With programmatic advertising, the whole process can take seconds, saving valuable time.

Why choose programmatic advertising?

With programmatic advertising, an algorithm does all the hard work for you. It’s that that determines where your money should be spent. You simply can’t dispute the effectiveness of this innovative way of advertising. There is a huge amount of data to be had. With programmatic advertising, you can target your audience at the right time, in the right place and with the right message. Your budget is being spent smartly as you’re not wasting time and money on an audience that is unlikely to want your product or services.
Here at Eloxon, programmatic advertising is our specialty. We work with our brands to establish programmatic advertising that is as individual as the business being advertised. For programmatic advertising to be a success, you need to know the marketplace and have goals in mind. Our marketplace expertise coupled with your goals makes for a very successful partnership.

Programmatic advertising numbers

Goal
achieved

1 %

88% of the US digital market is predicted to be achieved with programmatic advertising in 2021.

top
trend

1 %

2022 showed programmatic advertising to be a top trend alongside automation, machine learning and AI.

budget
increase

1 %

In 2021, there was an increase of 15%

of display budget spending on programmatic advertising.

inventory
purchases

1 %

ads.txt inventory purchases are growing with over 81% of inventories being sold for more than half of publishers.

Advantages of programmatic advertising

The Human Side

Even though programmatic advertising uses computers and algorithms, it still needs a human touch too. We can do everything from planning, controlling and optimizing your ad buying. As your ad campaign takes hold, we can analyze the metrics and refine the campaign as necessary using real-time technologies. Building a solid partnership with intelligent intervention and technological automation is essential if you want the best results.

Measurements and optimization in real-time

Using RTB technologies, we can measure how each ad is performing in real-time. Programmatic advertising means you don’t have to wait to see how your ads perform; your ads can be optimized live to improve them.

Brand protection

Programmatic advertising isn’t without its faults – after all, you’re relying on algorithms to put ads in places automatically. However, we work carefully to monitor your ads and do all we can to exclude your ads being served on sites that are low-quality or sensitive.

Programmatic advertising is great for business; it’s the marketing heavyweight and is gaining huge backing. Businesses, companies and brands that use programmatic advertising are at the forefront of the latest developments in the ad world.

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Our digital marketing agency specializes in digital and marketing for businesses of all sizes. Our business exists to grow your traffic and conversions and we love doing so.